New Media
Strategies

Getting in line with the online world

Let’s talk about New Media and Social Networking strategies.

If you’re not sure what those terms mean – let alone how they can benefit your company – join the crowd. Most people have only vague notions about these sensational new frontiers in business communication, marketing and business development.

What you can be certain about is that the most intelligent and well-managed companies in the world have aggressively moved into these online spaces and have gilded outcomes to show for their efforts.

You’re probably also well aware that the young people you’re trying to attract as new customers, employees, partners and shareholders are deeply embedded in the online world. Traditional media isn’t reaching them like they used to. Until you get an effective online strategy up and running you will be invisible to the people who are the future of your company.

Miss out on this emerging generation and what does your company have to look forward to? An eroding customer base and declining sales, market share and mind share.

How to get back in the game

None of this is as dismal as it sounds. The good news is this: Adding a robust online dimension to your company’s operations can be done more quickly and inexpensively than you probably imagine.

That’s where I come in. I help companies expand into the interactive realm of online branding, communication and revenue generation by rebuilding or modernizing their websites and assisting them in developing a meaningful online strategy. This typically includes search engine optimization, blogging, podcasting and integration with leading Social Networking sites, such as Twitter, LinkedIn, Facebook and YouTube.

But I do much more than simply build a new site, arm you with potent new tools and walk away. It is the aftermath of putting these tools into place that differentiates me.

At root, I’m a journalist with a long and successful career as a reporter, editor, publisher, interviewer, writing and reporting coach, and public speaker. I’m the guy you want to keep around to help you generate effective topics, content and messaging your company will send through its new communication channels.

I’m the person who will help you profitably repurpose the content we produce. I’m also the person who will serve as writing coach to your communications, marketing, business development and sales teams – some of the critical functions served by your new online strategy.

News content is the new marketing

I spent 17 years with American City Business Journals, the nation’s largest publisher of metropolitan business journals with 40 weekly newspapers across the United States. I held a variety of key posts while at ACBJ, including:

• Associate publisher, San Francisco Business Times
• Publisher, East Bay Business Times
• Writing and reporting coach, American City Business Journals
• Vice president, bizjournals.com (the internet division of ACBJ)
• Publisher, Portland Business Journal
• Editor, San Francisco Business Times

I was also managing editor of the Los Angeles Business Journal, and news editor of the Pasadena Star-News.

I’ve interviewed hundreds of CEOs, written, edited and assigned thousands of business stories, and played emcee or moderator to an endless array of business events. All of these experiences will be put to work to serve your company in a host of ways.

The news-based content strategy you need to drive your New Media and Social Networking campaigns can begin and end with me. I’ll be the architect of those content strategies and bring you results.

But let’s not get ahead of ourselves. We can start with a free audit of your website and ancillary online efforts.

Call me at 925-449-1040 or write me at .(JavaScript must be enabled to view this email address).