http://www.mikeconsol.com/index.php en mike@mikeconsol.com Copyright 2010 Mike Consol 2010-03-03T15:45:15+00:00
http://www.mikeconsol.com/img/logo_mc_hdr.gif http://www.mikeconsol.com/ http://www.mikeconsol.com/index.php/blog/the-beating-heart-of-an-effective-social-media-campaign/ http://www.mikeconsol.com/index.php/blog/the-beating-heart-of-an-effective-social-media-campaign/#When:15:45:15Z So you put a new business plan together for 2010. Whether your enterprise is big or small – and regardless of industry – you almost certainly discussed Social Media. It’s the most talked about and misunderstood business activity around. It’s also one of the few business initiatives that companies are still spending on. But it all hinges on a core activity called blogging. Here’s what you must know… Blogging, Social Media, Web 2.0 2010-03-03T15:45:15+00:00 http://www.mikeconsol.com/index.php/blog/3-secrets-to-great-writing-5-books-that-get-you-there/ http://www.mikeconsol.com/index.php/blog/3-secrets-to-great-writing-5-books-that-get-you-there/#When:21:52:36Z To be a strong writer there are three things one must do. One, write every day and with great avidity. Two, read great writing of all kinds. Three, read great books about writing. This blog post is about the latter. Here we will review five of the best writing books on the market. Let them inspire you and bring forth the creativity you sense is latent within you and seemingly inaccessible… Blogging, Writing 2010-02-25T21:52:36+00:00 http://www.mikeconsol.com/index.php/blog/what-infomercials-teach-us-about-persuasion/ http://www.mikeconsol.com/index.php/blog/what-infomercials-teach-us-about-persuasion/#When:21:41:19Z Those annoying long-form TV commercials that go on and on about anti-aging moisturizers, body building equipment and get-rich-quick real estate schemes have some things to teach us about effective selling. After all, they sell a ton of product. One sales expert analyzed the infomercial technique and found they all used the same basic three-step formula. Here it is revealed… Advertising, Writing 2010-02-15T21:41:19+00:00 http://www.mikeconsol.com/index.php/blog/6-misconceptions-about-the-future-of-newspapers/ http://www.mikeconsol.com/index.php/blog/6-misconceptions-about-the-future-of-newspapers/#When:00:51:03Z The newspaper industry is dead. That has become conventional wisdom. There’s just two problems with that statement. The newspaper business has had its obituary written twice before – once during the advent of radio, then a second time during the advent of television. Neither proved true. Still, misconceptions persist about newspapers and their future. Here are six of the biggest falsehoods… Blogging, Social Media, Websites 2010-02-09T00:51:03+00:00 http://www.mikeconsol.com/index.php/blog/why-salespeople-freeze-when-they-write/ http://www.mikeconsol.com/index.php/blog/why-salespeople-freeze-when-they-write/#When:22:25:13Z I’ve worked with lots of salespeople. Most of them have the gift of gab. So why do people who talk so well have such difficulty communicating in writing? Here’s the answer to that question – as well as the solution. A hint: It starts with the conventional wisdom about the tonal difference between speaking and writing… Verbal communication, Writing 2010-02-04T22:25:13+00:00 http://www.mikeconsol.com/index.php/blog/the-rule-of-three-when-making-presentations/ http://www.mikeconsol.com/index.php/blog/the-rule-of-three-when-making-presentations/#When:20:16:44Z There is a magic in the power of THREE. This guest blog post from presentation expert Olivia Mitchell extends the wisdom of three to the presentations we make, and she explains why it’s so difficult to adhere to this principle. She also explains why the rule of three makes our presentations more powerful. Here’s the scoop… Verbal communication 2010-02-01T20:16:44+00:00 http://www.mikeconsol.com/index.php/blog/the-e-book-strategy-to-blogging-success/ http://www.mikeconsol.com/index.php/blog/the-e-book-strategy-to-blogging-success/#When:00:13:07Z Bloggers need to pay much attention to the subjects they choose to write about. Smart bloggers plan ahead, plotting out the subject matter they will tackle during the next month or two. One method for accomplishing long-range planning is something I call the “e-book strategy to blogging.” Here’s how it works… Blogging, Writing 2010-01-29T00:13:07+00:00 http://www.mikeconsol.com/index.php/blog/7-rules-for-electrifying-your-testimonials/ http://www.mikeconsol.com/index.php/blog/7-rules-for-electrifying-your-testimonials/#When:01:20:08Z One of the most misused forms of sales and marketing is the testimonial. This is a shame because it’s also one of the most powerful things you can do to promote your business to prospects. It’s not that difficult. Just follow these seven rules to help ensure your testimonials deliver new customers in a big way… Advertising, Interviewing 2010-01-26T01:20:08+00:00 http://www.mikeconsol.com/index.php/blog/exercise-brain-stimulation-and-writing-on-the-imove-i/ http://www.mikeconsol.com/index.php/blog/exercise-brain-stimulation-and-writing-on-the-imove-i/#When:01:02:01Z There’s a big contradiction to the writing process, and it is this: While we seek to optimize our creativity when writing, the inert nature of the task works against the brain’s ability to perform at its imaginative best. Physical movement stimulates the brain. A stimulated brain is more creative. Yet almost all writing is done sitting in a chair with the body almost motionless. There’s another way. Here it is… Writing 2010-01-22T01:02:01+00:00 http://www.mikeconsol.com/index.php/blog/lessons-from-a-home-page-in-mint-condition/ http://www.mikeconsol.com/index.php/blog/lessons-from-a-home-page-in-mint-condition/#When:18:56:54Z Would you like to rate your website? Would you like to design an outstanding new one? In either case, one of the best things you can do is find an outstanding model to compare or emulate. Let’s take a look at one of the finest websites on the internet and do a point-by-point analysis of what makes it great. Point your web browser to… Advertising, Websites 2010-01-18T18:56:54+00:00