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The 3 ingredients of a good presentation
Most people don’t understand why good public speaking and presentation skills are important for almost all professionals.
Why invest time and money in learning speaking and presentation skills when my job doesn’t involve speaking to groups?
That’s a very narrow view of public speaking.
The reason why public speaking skills are critical was cogently summed up by Patricia Fripp of Fripp & Associates during a recent radio interview I conducted. Fripp – who Meetings and Conventions magazine named “one of the 10 most electrifying speakers in North America” – explained that, outside the privacy of your own home, all speaking is public speaking.
Fripp went on to point out the three ingredients required for effective public speaking.
- You have to have a simple structure – even if it’s just a telephone conversation with an important client or a meeting with your boss. Organize your remarks into a logical structure so that you – and your audience – can remember what you have to say.
- You must have content, meaning you must have something worthwhile to say.
- You need to practice and polish your delivery.
We’ll deal with each of these points in more detail in future blog posts.
Of course, anytime you do any type of public speaking, you want to be persuasive. Patricia Fripp had something to say about persuasion during that same radio interview. In one of my blog posts next week I will share with you what she listed as the keys to speaking in a manner that influences others.
Comments
Hi Mike,
Great Blog..!
We like Fripp’s 3 ingredient approach but have our own, slightly different, take on it when it comes to using PowerPoint.
The 3 ingredients of an impactful PowerPoint presentation are Message, Content and Design.
Unfortunately many presenters approach this exercise in the wrong order by jumping straight into PowerPoint and building up slide after slide of bullet points/clip art (“Design”).
We implore people to start with firming up their Message on paper first…then gather the relevant and supporting Content. And then (only then) think about the Design piece.
Heck…sometimes people will realise that PowerPoint isn’t the right tool for the presentation and opt for something else (Whiteboard, Flipchart, Hard Copy Documents)
There’s more detail on this approach here: http://www.youtube.com/watch?v=7zJIgl0WPZ4
Hope this helps.
Regards,
Simon
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