Keeping that blog alive

By some estimates half the world’s blogs are fallow.

Even casual observation tells us that many blogs haven’t had a fresh post since sometime in 2009.

This should be no surprise. So many businesses want to play the social media game. They hire Web 2.0 firms and practitioners to set up blogs seamlessly integrated with social media sites. Then they’re left with their shiny new tools and very little guidance about what to do with them.

It’s only a matter of time before the inevitable question arises: What am I going to write about?

It doesn’t have to be that complicated. Blogging pioneers said it best years ago: Just blog about what you’re doing.

Remember that the word “blog” is an abbreviation of “web log.” A log is a journal or diary. Obviously, what you write needs to be on subject and relevant and interesting to your target audience. Still, the mere notion that blogging can be as simple as keeping people apprised of what you’re doing opens the mind to many more possibilities.

What do such blog postings look like?

It might be Seth Godin recounting an especially odious airline experience and the business lessons it contained.

Or a metal-smith writing about a mishap in his manufacturing facility.

Or a travel agent explaining where she’s headed for her next vacation and why.

If you were keeping a daily or weekly journal about your professional and relevant personal experiences what would it say?

Okay … get blogging.

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