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• The beating heart of an effective Social Media campaign
• 3 secrets to great writing, 5 books that get you there
• What infomercials teach us about persuasion
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• The e-book strategy to blogging success
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• Exercise, brain stimulation and writing on the move
• Where to find inspiration for a red-hot home page
• 7 steps to writing killer sales copy
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• Are your headlines missing these precise psychological triggers?
• Literary greats leave their “fingerprints”
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