Story coach Doug Stevenson on storytelling and brain science

May 01, 2018 | Presentations, Writing


Why do you think Malcolm Gladwell is so successful? All three of his books, The Tipping Point, Blink and most recently Outliers — The Story of Success, are best sellers. The answer lies in the subtitle of his most recent book, The Story of Success.
Malcolm Gladwell is a synthesizer, a pattern recognizer. After he’s done his research and compiled lots of examples to illustrate the points he wants to make, he writes his books by telling stories. He’s a good storyteller.
So says storytelling coach Doug Stevenson in his blog post about how the brain responds to stories. Read it now by clicking here.

Mike Consol teaches public speaking, PowerPoint presentation skills and business writing to companies and business professionals. Contact him at .(JavaScript must be enabled to view this email address) or 925-449-1040.

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