A good presentation depends, at least partly, on good slide design. Surprisingly, if you want to make great presentation slides, it helps to understand a little bit about the human attention span.
Let’s start with you, says Catrinel Bartolomeu, head of editorial at Duarte, Inc., one of the great presentation design houses in the country. Bartolomeu asks us to picture ourselves arriving at the last presentation we attended. We were probably one of many people there and could melt into the crowd; we were interested, but preoccupied. We had a phone in our pocket, a to-do list in our head, and our next meal on our mind. The presenter was vulnerable. In the next few moments, she could completely captivate us — or lose us entirely.
Despite the human penchant to try and do several things at once, Bartolomeu notes in her recent blog post that studies show we cannot actually multitask effectively. Instead, we switch our attention rapidly between tasks. To learn more by reading her full post, click here. It is worth the read. It is well worth the read.