Four components to a great PowerPoint presentation

Seth Godin is one of the great marketers of our time. Besides having many best-selling books on the subject, he is also a prolific blogger. And, like any truly great marketer, Godin is also an expert presenter, and has written many times about the principles involved in effective PowerPoint presenting.

What follows is a brief treatment of what Godin calls four components to a great presentation. At the end of this article you will find a link to the full blog post.

First, make yourself cue cards. Don’t put them on the screen. Put them in your hand. Now, you can use the cue cards you made to make sure you’re saying what you came to say.

Second, make slides that reinforce your words, not repeat them. Create slides that demonstrate, with emotional proof, that what you’re saying is true.

Third, create a written document — a leave-behind. Then, when you start your presentation, tell audience members that you’re going to give them all the details of your presentation at its conclusion, and that they don’t have to write down everything you say. But do NOT hand out the document before or during your presentation. If you do, audience members will read the handout and ignore your presentation. Instead, your goal is to get them to sit back, trust you and absorb the emotional and intellectual points of your presentation.

Fourth, create a feedback cycle. If your presentation is for a project approval, hand people a project approval form and get them to approve it, so there’s no ambiguity at all about what you’ve all agreed to. The reason you give a presentation is to make a sale. So make it. Don’t leave without a “yes,” or at the very least, a commitment to a date or to future deliverables.

To read Seth Godin’s full blog post click here.

Mike Consol teaches public speaking, PowerPoint presentation skills and business writing to companies and business professionals in the Oakland-San Francisco-San Jose Bay Area. Contact him at .(JavaScript must be enabled to view this email address) or 925-449-1040.