7 ideas to create an endless stream of podcast content

March 01, 2011 | Podcasting, Social Media, Video, Web 2.0

All kinds of great things can be accomplished with podcasts. Companies and individuals can use them to demonstrate expertise or leadership, educate listeners, provide value, or brand your company or yourself.

The problem, as with all activities that involved content creation, is that many people find themselves running out of ideas rather quickly. Suddenly, they’re producing second-rate podcasts or they stop podcasting entirely.

There is help for those of you who are running dry, and it comes in the form of podcast diva Leesa Barnes from Toronto, Canada. For years, Ms. Barnes has been teaching people how to earn profit through podcasting. Recently, she published her first book, Podcasting for Profits.

One of the questions Barnes says people routinely ask her is: “How do I create meaty content for my podcast?” Here are seven ideas Barnes recommends.

Interview experts. Put out a call to clients whose area of specialization complements yours. Run through your list of online connections – the professionals who contribute their ideas to the same social networks you do. Think about this in terms of audience intrigue. Who else might your subscribers learn and benefit from, besides you?

Dig up recordings from tele-classes or workshops. Maybe you ran a tele-course last summer that went over big. To you, that class feels old – but remember, there are plenty of people who will appreciate the information. Syndicate portions of your old learning materials, then package in podcast or video format and upload to your blog.

Check your inbox. Did you email some spot-on advice to a client or colleague recently? Turn your advice into a podcast or a tele-class.

Check which keywords are driving traffic to your website. Use Google Analystics or a similar tool to find out who’s landing on your pages via which keyword phrases. Do some research on those topics and share your findings with blog readers.

Be the Answer Guy. Post a question on your blog. “What are the top three questions you have about [insert your industry here]?” Have your blog readers or friends/followers in your social networks call in their question via a telephone recording line. Write up their responses as a blog feature or record as a podcast interview.

Get success stories. Other people’s success stories inspire and motivate us. It develops confidence, builds trust and brings more business. Why not add a category to your blog called Success Stories? Each month, highlight a recent victory or milestone – yours, a client’s or a colleague’s. It’s a win-win for all involved. 

Provide updates from a conference or trade show. Create a buzz around your next trade show or exhibition. Bring the digital camera or video recorder along. When you return, take a few moments to jot down event highlights. Share commentary and footage with your audience.

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