14 tips for building more effective PowerPoint presentations

I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style.
If the presentation has a problem — such as an unintended font, a broken link or unreadable text — then I’ve probably failed the test, writes Jamie Cartwright, marketing manager at Weidert Group. Even if my spoken presentation is well rehearsed, a bad visual experience can ruin it for the audience. Expertise means nothing without a good presentation to back it up.
Regardless of your topic, successful PowerPoint presenting depends on three main factors. (Click here to continue reading.)

Mike Consol teaches public speaking, PowerPoint presentation skills and business writing to companies and business professionals. Contact him at .(JavaScript must be enabled to view this email address) or 925-449-1040.