11 tips for making your writing sound brilliant

May 14, 2018 | Writing

Do you sound smarter when you use big words? According to a study published in Applied Cognitive Psychology, the answer is “no.” In fact, complex writing makes you sound small-minded, writes Dean Rieck in an article on Copyblogger. Rieck, who has been called “the best direct response copywriter in America,” asks us to consider the title of the study: Consequences of erudite vernacular utilized irrespective of necessity: problems with using long words needlessly. Wouldn’t it be better to title this study something like The effect of using big words when you don’t need them? To sound smart, you must stop trying to sound smart. Brilliant writing is simple writing, a relevant idea delivered clearly and directly.

For Dean Rieck’s list of 11 ways you can start making your writing sound brilliant, click here.

Mike Consol teaches public speaking, PowerPoint presentation skills and business writing workshops to companies and business professionals. Contact him at .(JavaScript must be enabled to view this email address) or 925-449-1040.