The ‘rule of three’ when making presentations

February 01, 2010 | Presentations, Verbal communication

This tip is about limiting what you say in your presentation. Many presenters (maybe you included) have a problem keeping to time in a presentation. That’s because we tend to want to say so much.

It’s a brutal truth, but the more you say the less your audience will get.

So once you’ve prepared your presentation, ruthlessly edit what you’ve got. One way of doing this is to pare down any lists you have (lists of reasons, lists of benefits, etc.) to no more than three items.

This is known as the speaker’s “rule of three.” Three items is easy for both you and the audience to remember. Adding more items also dilutes the impact of the first items on your list.

Observe the rule and power of three when presenting.

The e-book strategy to blogging success

January 28, 2010 | Blogging, Writing

Bloggers need to pay much attention to the subjects they choose to write about. Smart bloggers plan ahead, plotting out the subject matter they will tackle during the next month or two. One method for accomplishing long-range planning is something I call the “e-book strategy to blogging.” Here’s how it works…

7 rules for electrifying your testimonials

January 25, 2010 | Marketing, Interviewing

One of the most misused forms of sales and marketing is the testimonial. This is a shame because it’s also one of the most powerful things you can do to promote your business to prospects. It’s not that difficult. Just follow these seven rules to help ensure your testimonials deliver new customers in a big way…

Exercise, brain stimulation and writing on the move

January 21, 2010 | Writing

There’s a big contradiction to the writing process, and it is this: While we seek to optimize our creativity when writing, the inert nature of the task works against the brain’s ability to perform at its imaginative best. Physical movement stimulates the brain. A stimulated brain is more creative. Yet almost all writing is done sitting in a chair with the body almost motionless. There’s another way. Here it is…

Where to find inspiration for a red-hot home page

January 18, 2010 | Marketing, Websites

Would you like to rate your website? Would you like to design an outstanding new one? In either case, one of the best things you can do is find an outstanding model to compare or emulate. Let’s take a look at one of the finest websites on the internet and do a point-by-point analysis of what makes it great. Point your web browser to…

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