14 tips for building more effective PowerPoint presentations


I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style.
If the presentation has a problem — such as an unintended font, a broken link or unreadable text — then I’ve probably failed the test, writes Jamie Cartwright, marketing manager at Weidert Group. Even if my spoken presentation is well rehearsed, a bad visual experience can ruin it for the audience. Expertise means nothing without a good presentation to back it up.
Regardless of your topic, successful PowerPoint presenting depends on three main factors. (Click here to continue reading.)

Mike Consol teaches public speaking, PowerPoint presentation skills and business writing to companies and business professionals. Contact him at .(JavaScript must be enabled to view this email address) or 925-449-1040.

 

Story coach Doug Stevenson on storytelling and brain science

May 01, 2018 | Presentations, Writing

Why do you think Malcolm Gladwell is so successful? All three of his books, The Tipping Point, Blink and most recently Outliers — The Story of Success, are best sellers. The answer lies in the subtitle of his most recent book, The Story of Success. Malcolm Gladwell is a synthesizer, a pattern recognizer. After he’s done his research and compiled lots of examples to illustrate the points he wants to make, he writes his books by telling stories. He’s a good storyteller. So says storytelling coach Doug Stevenson in his blog post about how the brain responds to stories. (Click on the headline to continue reading.)

Designing your PowerPoint presentation in 7 easy steps

With these easy PowerPoint presentation design tips from Software Spring, create a presentation that will have a positive impact on your audience. How to design PowerPoint presentation? Here is a video containing seven easy PowerPoint design tips that will assist you to create a compelling design for your presentations, starting with ... (click on the headline to continue)

Why writing skills are so important

April 16, 2018 | Writing

Writing has never been a more important business skill than it is today. Alas, too many professionals consider it secondary, tertiary or even non-essential. This is catastrophic for professionals aiming to influence the company brain trust and advance their careers. The invention of email and social media channels alone dictate that effective written communication is more important than ever. What many fail to realize is that writing skills are ... (click on the headline to continue reading)

You have probably never heard about these three public speaking tips

If you Google “public speaking tips,” you’ll find a plethora of articles on the subject. Some are helpful, but others not so much, writes Rhett Power in a column he penned for Inc. magazine. So, how do you distinguish between useful methods and shady tricks that will only diminish the quality of your presentation?
The short answer is to avoid the same strategies we have all exhausted. How many times have you heard “Picture everyone in their underwear,” or “Don’t over-rehearse?” The goal is to connect with the members of your audience; picturing them naked and refusing to aggressively prepare is distracting and counterproductive. Tips like “Always use a PowerPoint” and “Start with a joke” should be jettisoned in favor of more relevant strategies used by the professionals. Steve Jobs, for instance, didn’t rely heavily on slide shows. Instead, he rehearsed extensively to tell an effective, emotional story. Jobs is a prime example of a presenter who successfully avoided hackneyed presentation tactics. What are those three public speaking tips Rhett Power is betting you’ve never heard about? (Click on the headline to continue reading)

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