34 words of timeless writing advice from newspaper legend Joseph Pulitzer

February 08, 2016 | Writing

34 words of timeless writing advice from newspaper legend Joseph Pulitzer from Mike Consol on Vimeo.


Mike Consol teaches public speaking, PowerPoint presentation skills and business writing to companies and business professionals in the Oakland-San Francisco-San Jose Bay Area. Contact him at .(JavaScript must be enabled to view this email address) or 925-449-1040.

Presentations are more powerful when using stories rather than statistics

February 02, 2016 | Presentations, Verbal communication

People don’t remember numbers like they remember stories. Here’s why: A well-told story is absorbed and assimilated by people on three levels — intellectually (because they comprehend them), emotionally (because they feel them), and visually (because imagery – created by good word choice – allow them to “see” the story they are being told). This is why most of us can remember stories dating back to our early childhood. If you have an especially important statistic that you want to stick with your audience ... (click on the headline to continue)

The right word choice makes all the difference

January 26, 2016 | Writing

Good writing and the ability to persuade has everything to do with word choice. Let me give you an example. When you go to the movies, the Motion Picture Association of America emblazons on the big screen a warning about ... (click on the headline to continue)

Patti Smith on taking the stage with authenticity

January 18, 2016 | Presentations, Verbal communication

In her award-winning book titled, Just Kids, author and rock star Patti Smith says something that every public presenter would do well to take into account. Here is what Patti Smith wrote: I FOUND MYSELF AT HOME ON STAGE. I WAS NO ACTRESS. I DREW NO LINE BETWEEN LIFE AND ART. I WAS THE SAME ON STAGE AS OFF. I especially want to focus on that final sentence, where Patti Smith says that she was the same person on stage as off stage. That is really the definition of authenticity – a concept constantly referred to these days, and a characteristic that is one of the gold standards of effective presenting. We don’t want to ... (click on the headline to continue)

Why all writing should be conversational — at least to start

January 12, 2016 | Writing

Though it’s rarely stated, the unspoken conventional wisdom about talking and writing is this: The spoken word is casual, and the written word is formal. That misconception is why so many people struggle with their writing, and why so many people write poorly. My advice: Eliminate that misconception from your mind and instead adopt this posture: All writing should be conversational — at least on the first draft. When we try to write in a formal tone of voice we tend to use big words, we try to sound sophisticated. That’s a formula for stress and struggle. There are times when formal or technical writing is more appropriate to the task. But we should always start by writing conversationally. Here’s why ... (click on the headline to continue reading)

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