A lesson in headline writing from the New York Times

June 22, 2016 | Writing

A lesson in headline writing from the New York Times from Mike Consol on Vimeo.

Mike Consol teaches public speaking, PowerPoint presentation skills and business writing workshops to companies and business professionals. Contact him at .(JavaScript must be enabled to view this email address) or 925-449-1040.

Chris Anderson of TED Talks on the first rule of public speaking

I recently listened to a discussion with Chris Anderson, the head person at TED Talks, and a guy who knows a great deal about public speaking. When asked about the startling success of Donald Trump and his run for the presidency — and I would argue the same for Bernie Sanders — he cited the “first rule of public speaking.” Click on the headline to activate this video.

Take the stage, make your mistakes and play it through

What happens when a woman named Erma freezes on stage during her 75-minute one-woman show? The answer to that question is an excellent lesson for all public presenters. (Click the headline to watch the video)

Write in technicolor by using similes and metaphors

May 24, 2016 | Writing

We sell our writing short if our language does not include the color and creativity provided by similes and metaphors. Our written – and oral presentations, for that matter – become more vivid, engaging and effective they are include these rhetorical flourishes. I won’t assume you remember the definition of a simile and a metaphor, so here we go. Both similes and metaphors are (...click on the headline to watch video)

Adding images to boost audience recall

This video is based on research conducted by Dr. Richard Mayer, a professor of psychology at UC Santa Barbara and a proponent of multimedia learning. In a study titled “A Cognitive Theory of Multimedia Learning,” Mayer suggests that it’s far more effective to explain concepts using multiple methods of sensory inputs — such as auditory, visual and kinesthetic. According to Mayer’s research experiments, students who were exposed to multisensory environments — text, pictures, animation and video — had much more accurate recall of the information than students who only heard or read the information. This video elaborates. Click on the headline to continue.

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