Write in technicolor by using similes and metaphors

May 24, 2016 | Writing

Write in technicolor by using similes and metaphors from Mike Consol on Vimeo.

Mike Consol teaches public speaking, PowerPoint presentation skills and business writing workshops to companies and business professionals. Contact him at .(JavaScript must be enabled to view this email address) or 925-449-1040.

Adding images to boost audience recall

This video is based on research conducted by Dr. Richard Mayer, a professor of psychology at UC Santa Barbara and a proponent of multimedia learning. In a study titled “A Cognitive Theory of Multimedia Learning,” Mayer suggests that it’s far more effective to explain concepts using multiple methods of sensory inputs — such as auditory, visual and kinesthetic. According to Mayer’s research experiments, students who were exposed to multisensory environments — text, pictures, animation and video — had much more accurate recall of the information than students who only heard or read the information. This video elaborates. Click on the headline to continue.

An exclamation point about punctuation

May 09, 2016 | Writing

Here is the cardinal rule to follow when using punctuation — other than periods and commas. Use them sparingly. Let’s take the example of the dash — which is widely overused. It’s become a favorite punctuation because it delivers power by sharply setting off a thought or a phrase. The problem is that many writers develop such as liking for the dash they will use it repeatedly in a single piece of writing. The power of the dash is lost when we use it repeatedly. This is equally true of ... (click on the headline to view video)

The key to reducing stage fright

What causes stage fright? Why do we fear speaking to groups? One of the primary reasons is because we focus on our own performance, rather than focusing on the audience. If we stop thinking of ourselves as performers and worrying about how people will grade our presentation, and instead think of ourselves as ... (click on the video to view this presentation)

The macho slogan that cleaned up the State of Texas

March 14, 2016 | Marketing, Social Media, Writing

2016 marks the 30th anniversary of the Texas anti-litter campaign “Don’t Mess With Texas.” The campaign debuted during the Cotton Bowl in 1986. This iconic social marketing campaign is credited with reducing litter in the state by 72 percent, and is a sterling example of how understanding your audience and making good word choice can drive powerful communication. Don’t Mess with Texas was even voted America’s favorite slogan, beating out Nike’s “Just Do It” and the “Got Milk?” and “Where’s the Beef” slogans in a 2006 contest by ADWEEK magazine. Click on the headline to hear the story behind the campaign.

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