The voice that
Getting the power
Putting the written
There isn’t a person in business who doesn’t covet the ability to command a room. It’s a major part of what leadership is all about – grabbing people’s attention and influencing their thinking and behavior.
Unfortunately, for most people the very thought of public speaking causes palms to sweat and mouths to go dry. It’s also why so many speeches are delivered to yawning audiences.
Here's why this matters. Public speaking opportunities are one of your company’s most profitable business development tools – as well as one of your best opportunities to persuade and motivate staff members, investors, prospective clients, and other constituencies.
The solution is a program we teach called Conversational Presenting.
The fact is most public speaking doesn’t take place behind a podium or on a dais. As soon as we leave the privacy of our homes we have become public speakers, and the things we say – and how we say them – determine how others regard us.
When operating in formal settings, it makes no difference if we’re making speeches to inform, persuade or entertain, the key skills and techniques are the same and can be learned by anyone willing to do the work involved.
Great public speaking isn’t about fitting a particular mold, it’s about authenticity and naturalness. It’s about being who you truly are and bringing genuine clarity and passion to your audience.
Conversational Presenting focuses on expressing your true self through casual language, audience engagement and doing the things that come most naturally to you.
Areas covered by this training include:
The various components of this training program are underscored by video footage of some of history’s greatest orators, along with written analysis of their work.
Once these skills are learned they can be applied to greater effect in any situation – ranging from one-on-one conversations and meetings to networking events and impromptu business gatherings.
Let's put the power of skillful verbal communication to work at your organization.
Sitting through PowerPoint presentations is considered a bane of corporate life. Yet presentation software isn't about to go away because there's no substitute for its ability to focus attention, mix media and deliver a multi-sensory experience that accords with people's various learning styles. That's provided PowerPoint is used properly.
Executives such as Apple CEO Steve Jobs and environmental activist Al Gore have raised the PowerPoint presentation to an art form. The good news is that far less exalted and highly-produced PowerPoint presentations can be extremely effective for everyday executives, if they learn the presentation skills that are so often overlooked by even the most experienced corporate leaders.
This training module teaches executive-level PowerPoint and general presentation skills. It emphasizes taking command of a room, connecting with one's audience and conveying ideas through visual thinking, rather than slides heavy with text and bullet points. It also teaches how to best display those ideas in a well organized PowerPoint deck.
Training is presented in an interactive format, with examples and vigorous discussion from start to finish. Participants will learn:
Learn the proper techniques, prepare aggressively and your presentation can become a power and light show that has audience members talking about the experience on their way to the parking lot.
This training program is designed for professionals who want to enhance their authority, prestige and persuasion skills by learning more effective presentation techniques, particularly while using PowerPoint or other presentation software programs.
It is best – though not mandatory – for students to already know how to assemble a very basic PowerPoint deck.
Writing is the mother of all modes of communication, because it informs and feeds all other forms of communication. The quality of any form of communication – whether a speech, PowerPoint presentation, sales meeting, telemarketing push, training video, podcast or advertising campaign – depends on the ability to write with power, clarity and influence.
Writing has never been a more important business skill than it is today. Alas, most professionals consider it secondary or non-essential. This is catastrophic. The invention of email and social media channels alone dictate that effective written communication is more important than ever.
Poorly designed and written marketing proposals, sales letters, website copy, reports, memos, presentations, press releases and speeches result in lost business and cast an unprofessional light on companies with otherwise valuable products and services.
Everything a company does is driven by the written word. Every important initiative is communicated and documented in writing. Yet, most companies never train their people how to write with clarity, accuracy and brevity, let alone how to add power and persuasion to the important thoughts and concepts they must communicate.
The result is a company that doesn’t understand the importance of creating a narrative, or the tremendous payoff that comes from effective storytelling.
Stories bring companies to life by making them real to customers. People remember stories and share stories, not facts, figures and lists of products and services.
Want an example? Apple is a company that has used the principles of narrative and storytelling to both turn itself into a marketing icon and has extended those principles into its legendary product development process.
Your business can do the same. It just needs to be shown how to put words to work.
We can help your company disentangle itself from the impenetrable writing that infects all forms of business writing. Our seminars will teach your people:
Represent your company and its products and services with the kind of business writing that gets attention.